Glossy : ambition, beauty, and the inside story of Emily Weiss's Glossier
Meltzer, Marisa, 1977-2023
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The astonishing story of the billion-dollar makeup brand Glossier and its iconic millennial founder who transformed American retail. Called 'one of the most disruptive brands in beauty' by Forbes, Glossier not only revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, it taught a generation of business leaders how to talk to their customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue intern and reality TV star who had vision, guts, and searing ambition. Journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company.
Main title:
Author:
Meltzer, Marisa, 1977-, author
Imprint:
New York : One Signal Publishers/Atria, [2023]©2023
Collation:
vi, 293 pages ; 22 cm
Notes:
Includes bibliographical references.
Audience:
Specialized.
ISBN:
9781982190606 (hbk)
Dewey class:
338.766855338.76467209338.766
LC class:
HD9970.5.C672
Language:
English
Subject:
BRN:
3587206