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#Hooked : why cute sells...and other marketing magic we just can't resist

Fagan, Patrick, 1987-2015
Books, Manuscripts
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Author:
Imprint:
Harlow, England : Pearson, 2015.
Collation:
256 pages ; 24 cm
ISBN:
9781292074429 (pbk)
Dewey class:
808.06665
LC class:
HF5718.3
Language:
English
Added title:
BRN:
1504945
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