How to turn down a billion dollars : the Snapchat story

Gallagher, Billy2018

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Summary

Snapchat is the tech startup that got ahead by breaking all the rules. Its CEO, Evan Spiegel, and co-founder Bobby Murphy once famously walked away from a $3 billion cash offer from Facebook just two years after launch. Snapchat is considered by many to be one of the most innovative and important social media platforms for business. Videos posted by advertisers get four billion daily hits (as many as Facebook), with Snapchat charging over $700k per day for its Sponsored Selfies. Snapchat is also one the leading influencers amongst the younger generation, considered more influential than Facebook. In this title, tech journalist Billy Gallagher takes us inside the rise (and rise) of one of Silicon Valley's hottest start-ups.